Platinum Luxury Auctions Showcasing NASCAR Owned Mansion

Platinum Luxury Auctions is set to auction a truly impressive waterfront mansion in Daytona Beach, FL — the home of the late Bill France Jr. and his wife Betty Jane France, members of the founding and operating family of the world famous NASCAR empire. After Bill France Jr. passed away in 2007, Betty Jane lived in the home until her passing in August of 2016. She was well known for her charitable and philanthropic endeavors, which included founding the NASCAR Foundation.

The Miami-based real estate auction firm was retained to manage the auction of this riverfront mansion, and the auction marks the first time the property will hit the market - an unconventional approach but one that highlights the growing popularity of luxury auctions. The property was recently appraised for $13.8 million, and is now being offered without a reserve on Saturday, June 3rd.

Built in 2003, this luxurious estate is located 15 minutes from the Daytona Beach International Airport and Daytona Beach International Speedway. Offering 325 ft of private frontage on the Halifax River, the property includes a 17,000-square-foot main residence, a guesthouse and expansive outdoor living spaces. The estate is also selling fully furnished from furniture and art to a high gloss black-lacquered piano.

The main estate consists of spaces ideal for entertaining and relaxation. The master suite is unparalleled in size and amenities with a grand vestibule, sitting area, his and hers baths, dressing rooms and closets in addition to a morning kitchen. The first floor features a “River Room,” which offers impressive views, and an executive wing with a library and office. The family suites are located in the privacy of the upper level, and each spacious room has its own en-suite bath. Additional features include a “hidden” wine cellar, private hair salon, T-shaped boat dock, commercial-grade elevator, and exceptional decorative touches that include hand-painted, gold-leafed and coffered ceiling as well as Venetian plaster.

Property Specs

5 BD / 7 BA / 6 Half BA

+/- 17,171 sq. ft. (main residence);

+/- 1,726 sq. ft. (guest house)

Built: 2003

Lot Size: +/- 3.8 Acres

Frontage: 325-ft on the Halifax River

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